ERNEST J. WILSON III, dean of USC’s Annenberg School for Communication and Journalism.
This op-ed originally appeared in Inside Higher Education on July 29.
It has become conventional academic wisdom that the modern world is leaving the industrial age and entering a post-industrial age driven by networks of digital communications. Yet despite the unprecedented shift of technology-enhanced communication to the center of our modern lives, the academic field of communication has failed to live up to its potential as a central scholarly field for our time and remains, relatively speaking, on the sidelines. Communication scholars have failed to seize this moment’s unprecedented opportunities, and the field remains too much at the periphery of scholarship and public engagement.