LUCY HOOD, executive director of the Institute of Communication Technology Management, USC’s Marshall School of Business.
This op-ed originally appeared in the Los Angeles Times on Jan. 9.
What’s the future of L.A.’s economy? That’s a question that should be at the center of this year’s mayoral campaign. Key to that discussion should be recognition that Los Angeles, despite all its economic problems, is an increasingly prominent home to the next generation of technology companies that will drive the digital revolution in the 21st century.
Los Angeles’ tech awakening is unfolding in a slice of territory — dubbed “Silicon Beach,” which initially referred to Venice and Santa Monica and then expanded to Hollywood and downtown — where established giants such as Google and Apple have opened offices and where some 500 newcomer ventures have taken root. Silicon Beach culture, unlike Silicon Valley’s, is more consumer-oriented, drawing on art, entertainment and commerce to explore the intersections between technology and gaming, fashion, advertising and video.