DAN SCHNUR, director of USC’s Unruh Institute of Politics, Dornsife College.
This op-ed originally appeared at Bloomberg on March 6.
Most first-time candidates for elective office learn quickly that political messaging is a lot like the old playground game of Red Rover.
Your opponents don’t bother to try to break through between the two strongest members of your team. Rather, they zero in on the smallest and weakest links in your chain and do everything they can to force the most vulnerable among you to divide.
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DAN SCHNUR, director of USC’s Jesse Unruh Institute of Politics.
This op-ed originally appeared in the Los Angeles Times.
Since the day he took office, Gov. Jerry Brown has been on a crusade to convince Californians that he is not just fiscally responsible but downright stingy. During his first week as governor, he ordered thousands of state workers to give up their government-issued cellphones. Since then, he has negotiated to rein in pensions for public employees, initiated welfare reforms that were included in the last budget and bragged about his preference for flying Read more →
DAN SCHNUR, director, Unruh Institute of Politics at USC “Either Mitt Romney or Jon Huntsman could very well be the 2012 Republican nominee for president. But if they fall short, it will have a lot more to do with health…
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