Tag: USC Marhsall

The Illusion of Willpower

WENDY WOOD, professor psychology and business, Marshall School of Business, and DAVID NEIL.

This op-ed originally appeared in the Los Angeles Times on Aug. 9

On a recent doctor’s visit, a compelling health video was looping in the reception room. It incorporated many of the accepted rules for achieving a healthy weight. The motivational video, tailored to the doctor’s clientele, illustrated simple ways to eat more fruits and vegetables and get exercise. It was striking, however, that many of the nursing staff, who must have heard this video a thousand times, didn’t seem to have taken it to heart. Nurses, as a national study revealed, are just as likely to overeat as the rest of the population.